The Importance of Responsive Website Design
There are many reasons why you should ensure that your website complies with current Responsive Design guidelines, here are the 2 main reasons.
- User Experience As more and more users choose to view web content on mobile devices, If your website is non-compliant and difficult to read using these mobile devices, you will quickly lose your viewer to competitors offering a more user friendly and perhaps eCommerce platform.Content and images which may look great on a full size desktop device may make no sense at all when scaled down to fit a tablet or mobile phone. What you think was a great piece of design may now just look stupid or even offensive.Don’t let your competitors gain the edge, ask Lanarkshire Website Design how you can make your site responsive.
- Google As from 2017, Google will rank websites according to whether or not your site is mobile compliant. If a user searches for a topic or website using a mobile device, it will return results based on whether the site is mobile compliant or not. If your website is not mobile device friendly than you with either find your website listed much further down the rankings, or worse still, not a all.Google optimisation can be a complex business. No-one knows exactly what Google may decide to take into account next, but one thing is for sure, if you don’t pay attention to items we know that are important such as responsive design, your website may as well be invisible.
Adaptive Web Design vs Responsive Website Design
We are often asked, what is the difference between Adaptive Website Design and Responsive Website Design.
I recently compared our website with cometitors in the Lanarkshire and Glasgow area and would have to say, well done. We are definatley in the top 5%.
Blantyre, South Lanarkshire
How Do I Know If My Site Is Adaptive, Responsive or Nether.
One of the easiest ways to do this is by viewing your website on a desktop device. Ensure that your browser window is not ‘full screen’, in other words it is a floating window that can move around on the desktop. Using your cursor, click and drag on the bottom left or right corners of the window and ‘scale’ your viewing window.
If the site suddenly changes from one appearance to another then it is likely to be an adaptive design.
If it changes constantly with text or images moving or resizing as you drag, it is likely to be a responsive design.
If the site does nothing and parts of it disappear, your site is neither adaptive or responsive and you risk not appearing or being poorly ranked if searched for on a mobile device.