The Importance of Responsive Website Design

by Lanarkshire Website Design & Media

There are many reasons why you should ensure that your website complies with current Responsive Design guidelines, here are the 2 main reasons.

  1. User Experience As more and more users choose to view web content on mobile devices, If your website is non-compliant and difficult to read using these mobile devices, you will quickly lose your viewer to competitors offering a more user friendly and perhaps eCommerce platform.Content and images which may look great on a full size desktop device may make no sense at all when scaled down to fit a tablet or mobile phone.  What you think was a great piece of design may now just look stupid or even offensive.Don’t let your competitors gain the edge, ask Lanarkshire Website Design how you can make your site responsive.
  2.  Google As from 2017, Google will rank websites according to whether or not your site is mobile compliant.  If a user searches for a topic or website using a mobile device, it will return results based on whether the site is mobile compliant or not.  If your website is not mobile device friendly than you with either find your website listed much further down the rankings, or worse still, not a all.Google optimisation can be a complex business.  No-one knows exactly what Google may decide to take into account next, but one thing is for sure, if you don’t pay attention to items we know that are important such as responsive design, your website may as well be invisible.

I am so glad I chose your company.  Your designs and the standard of your work are top quality. My only issue is that I am getting so many enquiries and work from my site I am having to take on more and more staff to cope. Thank you so much.

Glasgow

Chris McLaughin

Managing Director, CM Landscaping

Adaptive Web Design vs Responsive Website Design

We are often asked, what is the difference between Adaptive Website Design and Responsive Website Design.

Adaptive Website Design, as the name suggests ‘adapt’ to the different devices being used used to view the site.  Essentially ‘Adaptive Design’ features usually a minimum of 3 versions of the website being produced can be up to 6.  A 3 version site may include one for desktop devices using a higher resolution monitor, a version for tablets of smaller resolution monitors and a version for mobile devices.  A 6 version system may be designed for screen resolutions at 1600 pixels, 1200px, 960px, 760px, 480px and 320px. Whilst this format can produce excellent results in user experience over multiple platforms, it can take a lot longer to load your site for each version and it can also be very expensive developing multiple formats. not to mention time consuming if making frequent changes to content.
Responsive Website Design, or sometimes known as fluid or liquid design is normally our recommended choice of design. Responsive design is a far more cost effective option which, as the name eludes to, ‘responds’ to the size of device being used to view content. Responsive designs are also more search engine friendly and easier to optimise for Google Search Engine Optimisation purposes. One of the big challenges with ‘Adaptive’ design is the major Google factor of Duplicate Content.  Because you may have 3 – 6 different sites, without some careful attention to this you may find Google penalising your site. Responsive websites do not suffer from this issue as only one site has been developed which is designed to ‘respond’ or ‘flow’ automatically to the platform being used.

Lanarkshire Website Design 5 star rating

I recently compared our website with cometitors in the Lanarkshire and Glasgow area and would have to say, well done.  We are definatley in the top 5%.

Blantyre, South Lanarkshire

Bobby McKean

Managing Director, Flowers by Isabel

How Do I Know If My Site Is Adaptive, Responsive or Nether.

One of the easiest ways to do this is by viewing your website on a desktop device.  Ensure that your browser window is not ‘full screen’, in other words it is a floating window that can move around on the desktop.  Using your cursor, click and drag on the bottom left or right corners of the window and ‘scale’ your viewing window.

If the site suddenly changes from one appearance to another then it is likely to be an adaptive design.

If it changes constantly with text or images moving or resizing as you drag, it is likely to be a responsive design.

If the site does nothing and parts of it disappear, your site is neither adaptive or responsive and you risk not appearing or being poorly ranked if searched for on a mobile device.